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1. Start with the main benefit to someone who would use this program, and describe that in an interesting, simple, and original way. Ways to do this are, answer a question, solve a problem someone may have. The person interested in this, what thing specifically are you doing for them? Start with that, even before you tell them who you are.
2. Tell them who you are and why you're doing this in a sentence or two. Earn trust and make them relate to you after you've interested the right people with the first part. If you can't really think of a way to do that, some can't for themselves, make up a character in your head, your perfect customer, and write it from their angle.
3. Make a list of other benefits and take time exploring these. Most come up with even more benefits than they original thought they had. Decide if they work better in bullet or paragraph form (if that is an option, not sure how kickstarter lets you enter stuff).
4. Then tell them what you want them to do. Don't forget to ask directly for action.
Other general advice:
Don't use phrases like secularly minded. Stay very very simple, clear, and to the point.
Don't say "low tech" say easy to use.
Don't say you don't want to give a long lecture, that's just adding to the length of the lecture, keep that sort of idea in mind in all of the content.
Um, can't think of any other specifics now.
Despite all that, it's actually not bad at all.